Most-Important-Elements-of-Search-Engine-Optimization

12 Most Important Elements of Search Engine Optimization [2021]

Google uses more than 200 factors to rank a particular website for any user query. In this blog post, you will know about the 12 most important elements of search engine optimization. If you learn the most important SEO elements, you will find a better way to optimize the search engine.

 

What is SEO?

SEO (Search Engine Optimization) means you will optimize your website, such as blogs, e-commerce websites, or any site, to increase its visibility. 

If you optimize the search engine properly, your site will start ranking, and users start coming to your site.

Let’s quickly jump to the 12 most important elements of search engine optimization. SEO is divided into 2 parts: 1) On-page SEO 2) Off-Page SEO. 

The Most Important Elements of Search Engine Optimization

1) On-Page SEO 

On-page SEO, where the command is in your hand, means you will have complete control while performing on-page optimization. Here are the few most important elements of on-page search engine optimization: 

 

A] Crawlability & Indexability

Googlebot usually crawls the site and then indexes the site in google’s database. Google Bots, also known as spiders in general, have their crawl rate. How many requests per second crawler makes to your website when it is crawling the site. For example, it can be 10 requests per second. It crawls and then builds a searchable index. You can not change how many times google crawls your site. However, you can request to recrawl if your site is updated with new content. As per data, google searches almost 30 trillion web pages. And Google does this 100 billion times a month. 

Your website should be crawlable and indexable as it is the most important element of SEO. 

Here is how you can improve your site’s crawlability & indexability:

 

B] Upload Sitemap

The sitemap is a complete directory of your website. That is why keeping an up-to-date XML/HTML sitemap helps google find and index your website.

 

C] Internal Linking

 Make sure you are adding internal linking in your blog posts. It is another way that Google will find your site. Internal linking will pass the SEO juice from a strong page to a weak page so that the weak page starts gaining authority.  

 

D] Check Robot.txt File 

It is a TXT file where you will specify to the crawler which pages to crawl and pages not to crawl. In the Robot.txt file you can specify those pages of your site which you don’t want to index on the google database such as about us etc.  

 

C] Content 

Content is one of the most important elements of search engine optimization. Content may be in the form of blog posts, articles, videos, landing pages, webinars, podcasts, whitepapers, etc. 

If we consider the text content, then generally 300 words of well-researched content are also good, but we recommend more than 600 words as per google ranking factors longer, the better. Google loves longer forms of well-researched/curated content that fulfill the user’s search intent. Content should be high quality. Google is well-aware of spammy and keyword-stuffed content. If you are thinking of stuffing the keyword and manipulating the search engine, your site will get penalized.

 

D] Keywords 

Keyword Research is one of the most important elements of search engine optimization, i.e., keyword. If you choose the right keywords related to your industry, then you will be ahead of the competition. Right keywords, if ranked, It would give you a flood of traffic. Before creating the content, it is very important to spend some time researching the keywords. In the “Keyword Research “phase, you need to use a free/paid keyword research tool. Once you find the good keywords, then you will use them while creating the piece of content. 

 

E] Title Tag, Description, and Permalink

Title and meta description are the important elements in SEO. Keeping the Primary keyword in the Title and description is the standard SEO practice. They help search engines to understand the page. 

screenshot showing title tags description indicating most-important-elements-of-search-engine-optimization

As shown in the above screenshot. You should maintain the title tags and description length are as follow:

Desktop: The Title should be between 55-60 characters, and according to recent updates, the length has increased to 70-71 characters. Meta Description Should be up to 160 characters. 

Mobile : Title Tag: 55 to 60 (Upto 78 characters)

              Meta Description: 130 Characters.

Permalink: It is the URL of a particular webpage. Once a permalink has been created, you are not allowed to change it. If you change it, then you will get a 404 error. Permalink should also contain the primary keyword. 

 

screenshot showing permalink

F] Search Intent

Nowadays, Google is taking “Search intent” very seriously. If someone is coming on your site by typing a specific “Search Query”, there must be his intent. It may be he needs deep information, or he may want to check the prices only. If he is coming to your site, then his intent should fulfill. It indicates that your site addresses the user’s query properly, and google takes your site up at the SERP. 

 

 G] E-A-T Factor

If you are running YMYL (Your Money Your Life) type of sites, your site must qualify with E-A-T factors because information regarding money, life, and health impact the user’s life directly. Thereby Google makes a strict stance for those who provide content regarding YMYL. 

E (Expertise): Content creators should be experts in their industry.

A (Authoritativeness): It indicates the overall reputation of your site.

T (Trustworthiness): Positive testimonials, high-quality content, site’s security show trustworthiness. 

 

H] Mobile Friendly 

This is also one of the most important elements in SEO. Your website should be mobile-friendly. It clearly means when your website will be viewing on mobile devices, then it should shrink web elements properly. As per data, 52% of the world’s population using mobile internet to satisfy knowledge hunger. There are 2.87 billion smartphone users worldwide. If your site is a mobile-friendly site, you will reach wider audiences. 

 

2. Off-Page SEO

Off-page SEO where the command is not in your hand directly. You cannot control who is linking your site. Off-page SEO can be done externally, expecting it impacts the website positively and boosts your site ranking. It includes other factors such as link building, creating social media signals, etc. 

 

A) Link Building

You can do link building by using various methods such as guest posting, outreach. One of the best ways to build backlinks is to create high-quality content. If you do it, people will link your site naturally. You can outreach other bloggers in your industry and ask for guest posts. Make sure that you build your backlink profile as naturally as possible. If you are thinking of buying backlinks, you will get penalized by google. Google keeps an eye on every site, and if it sees any unusual activity while building backlinks, it will identify, and you will lose ranking at SERP. Make sure whatever you are willing to do to create backlinks that way must be genuine.

 

B) Social Media Signals 

Creating Social Media Signals is one of the most important elements of search engine optimization. Social Media Signal is one of Google’s ranking factors, and it has its own importance. If you are posting engaging content, you will get social media following, and people will also click the link and visit your site. That’s how you can create some social media signals.

 

Conclusion

In a nutshell, if you create your SEO plan for your site, make sure you are taking care of the 12 most important elements of SEO mentioned above. Search engine optimization is not a one-day process, its long term process. You need to implement it and then keep records with the help of reporting tools. Then you can track your SEO plan’s progress, and you can make changes if necessary.

 

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